How The Copywriter Helps The Entrepreneur

One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

resume

Conscious E-Marketing for Women Social Entrepreneurs – Part 2

Build a list of prospects and people who appreciate and trust you – this list of members of your tribe, with names and e-mail addresses, will represent the most valuable asset of your business. You will be able to promote proprietary products and services, as well as affiliate links to products owned by others that align with your message and mission. It is critical that you continuously nurture your list with valuable content, making the difference in their lives without charging them. They will appreciate you and will be prepared to reciprocate by purchasing products and services you recommend.

7. Reach for the greatest impact – social entrepreneurs are on a mission to transform the world, delivering a message through their products and services. We are being called to leverage the power of technology to reach the greatest possible number of people with our solutions to their problems. This is why as socially responsible business owners, we have no choice but to embrace technological advances, appreciating what is now possible because of social media tools such as Twitter, YouTube, and Facebook, and new platforms such as Skype, iPhones, mobile phone applications, teleconferencing, and online webinars.

8. Know and care for your customers – most entrepreneurs do not fully understand the problems and needs of their clients and prospects. A conscious e-marketer will invite prospects and clients to participate in surveys that will reveal exactly what they need and want. Your list can then be segmented wisely, and products and services can be tailored to the needs and wants of that specific segment of your list. We recommend www.mysurveyexpert.com as a great resource for your surveys.

9. Attraction Marketing – when you are clear about your message and become an authority who people respect, you will attract those who are seeking your message. You will become a magnetic force and ideal clients will find and appreciate you.

10. Become an authority in whatever your passion, vision, and mission may be. Commit to learning about yourself and about your products and services. Take courses, read books, review websites, attend live meetings, join communities, forums, and groups of like-minded persons. In conclusion, you are your greatest asset, and thus you need to grow and learn every day. The more you know about yourself and your business, the more profitable your business will become and the greater the social impact you will make in the world.

Benefits of an Entrepreneur MBA with a Real World Focus

Schools that focus on the real world aspects of business tend to offer their students certain advantages that they might not be able to get anywhere else, and this might just assist them in becoming the best entrepreneurs that they can be. An entrepreneur MBA might outline some of the most imperative facets of business and instruct students on what they need to know to handle many of the challenges they will face as they enter into the business world, but will it give students the best chances of competing with those that have more experience? In order to have a fighting chance of beating the competition, students need to be taught what the more experienced professionals already know, and so the focus needs to be placed on real world facets of this industry.

1.Deal With Real Problems

Businesses that learn from the mistakes of others tend to struggle less when it comes to finding success, but those that have to find their way through trial and error could end up falling by the wayside at any point. A school that teaches students how to deal with the challenges that are constantly arising within the world of business is usually one that provides them with the tools that they need to succeed.

2.Shape New and Creative Business Models

The professional world has altered the traditional business model over and over again, and what used to work well is now outdated. One of the exciting facets of this business is the fact that individuals from all spheres can contribute to new developments; all it takes is some creativity and the willingness to learn from what others have accomplished.

3.Keep Up With The Evolution Of Business

Due to the constant evolution of this industry, it is imperative that professionals who are choosing to enter into this field understand the need to keep up with the pace. The world of business is fiercely competitive, and the right entrepreneur MBA can show a student how to go about giving themselves the best chances of turning their dreams into a reality, even when faced with so many challenges. From the moment a student becomes a graduate, they will need to begin dealing with the realities of the professional world, and this is precisely why it is beneficial to sign up for a course that focuses on these facets of any industry where business plays a key role.

For more information with Entrepreneur MBA, please visit us on our website.

What Type Of Entrepreneur Business Opportunity Should You Choose

Choosing an entrepreneur business opportunity is actually a lot harder than it used to be. There are a lot of scams out there, and sometimes you just never know what you are getting yourself into. But by taking care and learning to identify scams, you can avoid making mistakes and having your money stolen.

The good news is that if you do choose the right entrepreneur business opportunity, you could end up making quite a lot of money. For people who are looking to make a little extra money to supplement their full-time income or even to replace it altogether, you will find that there are many options to choose from.

One of the most popular opportunities right now has to do with selling online travel memberships. These memberships provide extremely good travel discounts for people who buy them, and for you, they can provide a very nice income. In addition, if you sign up for the discount program, you will make even more. By saving money on flights, cruises, and high-end resorts, you are actually adding to your income.

An entrepreneur business opportunity should be fun and enjoyable for you, not to mention provide you with some other benefit rather than just an income, and that is what makes a travel membership business the ideal business for many people. You can learn about travel, get discounts on it, and encourage other people (both online and offline) to sign up and get more travel for less money.

As long as you do your research and choose a legitimate business that has a proven track record of paying on time and providing good service to its affiliates, then you will be in a great position to make a good income and be able to create a business that you can one day hand down to your children.

Take The 100 Day Challenge For Entrepreneur Success

By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

Setting goals To become That Successful Internet Entrepreneur

Starting out to become a successful entrepreneur is a exciting emotional time in a persons life. A decision has been made to break away from the normal way of thinking about work and money possessed by the majority. The majority meaning about ninety seven percent of the population.

Becoming a successful internet entrepreneur requires changing the way you were programmed to think. The decision has been made, backed by a commitment to become one of the -three percenters- that have chosen to take control of their financial future and live life on their own terms. There is no longer a boss making decisions about when, where, and how you will make a living. It will be all up to you either to succeed or fail.

The most important aspect of becoming a successful entrepreneur will be your ability to set a goal and do what ever it takes to reach that goal. Realize that you must not just show up for the game, you must play to win and to win you must set goals.

Almost everyone from business professionals to athletes have been coached on the need for setting goals and just how important it is, but many do not understand why they can not reach their set goals.

What does it Require to reach a Goal?

Why some succeed and most do not is that those that succeed have learned to attach a strong emotion to why their goal must be reached.

Whether we are money hungry entrepreneurs or some other noble profession there has to be a deep underlying emotion attached to a goal. Just saying I want to make more money in itself can not be a goal. The questions must be asked, why do I want to make more money, how much money do I want to make and how will I feel when I receive this money? How will it make me fill emotionally, happy, jubilant, thankful, relieved? Concentrate on this emotion and how making more money will enforce this emotion.

Finally, a time frame must be put on this goal.

What exact date and time will this goal be met? A goal without a date and time set on it is merely becomes a wish and not reality.

To become a successful entrepreneur, one must learn the proper way to set goals both short term and long term.

Steve Kimball has been a business owner and entrepreneur for over 25 years. His main goal is to assist others in achieving the success they deserve online. He has teamed up with the elite marketers at carboncopypro and together they are striving to change the world one person at a time. For more information go to

Health Care For Canadian Entrepreneurs The Most Sensible Option Is A Best Kept Secret

The Shocking Truth is that you will only realize 70% of the value of a traditional health plan.

The reality is that for the small businesses (especially the sole owner type), monthly health benefit plans are designed to yield around 30% in profit for the Providers when it comes to routine health care expenses. On average, for a small business, you will only get out 70% of the premiums you put in – the traditional monthly plans are designed that way. And, if you claim more in one year, your premiums or limitations will normally increase to maintain that 70/30 ratio.

A Health Spending Account is a great alternative for entrepreneurs.

In contrast, a Health Spending Account (HSA) is far more cost effective for these routine health care expenses, without the artificial percentage and coverage limitations imposed by the insurance carriers. For example, most monthly health plans cover 80% for routine cleaning, up to a fixed annual limit per person. HSA’s have no percentage limits imposed – 100% is covered.

Monthly health plans typically cover only certain services. Few monthly plans cover things like glasses, massage therapy, orthotics, contacts, laser eye surgery, etc. A Health Spending Account allow entrepreneurs’ and their dependents to gain access to a full spectrum of health care services.

The final good news is that Revenue Canada (CRA) allows incorporated Canadian businesses to write-off 100% of the costs of a Health Spending Account, and all claim reimbursements to employees (and dependents) are completely tax-free.

Is it any wonder that today the majority of small Canadian incorporated businesses are now looking at a Health Spending Account, as either their primary, or secondary form of health coverage.

The bottom-line is that it is more economical to cover the routine costs, and the broader range of health care services through a Health Spending Account. In these situations, the monthly benefits plans are more restrictive, more costly and far less flexible.

New Coaching Course Freedom Formula 8 Helps Entrepreneurs Make a Realistic Income Tapping into th

West Palm Beach, FL – 21 January 2013 – Ryan Moran, a renowned Internet Entrepreneur and marketing coach, announces the release of his new coaching course “Freedom Formula 8.” The new course is designed to help Entrepreneurs finally master one of the many ways to make a realistic income online and to show them how to control their income so that they can control your life.

-This coaching course is for Entrepreneurs looking to improve on their online income results and build a sustainable income in just 8 days,- said Brian Owens, one of the coaches on this course. -It provides valuable proven insider information on how to pick a profitable niche online, turn the guaranteed traffic source into recurring customers in just 8 days.-

Highlights from this Freedom Formula 8 coaching course include:

-the 8 exact steps that Ryan uses to create his successful niche businesses online

-how to be in control of your financial health

-how to turn the cyber shopping mega trend into money in your pocket

-follow a proven roadmap with guaranteed results

-start to make money in a little over a week

Brian also says in his Freedom Formula 8 Reviews, -The best part of Ryan’s course is that even someone who has never tried to make money online could follow the instructions and have success. You don’t need to be an expert, so if you’re looking for something geared towards beginners, this is the course for you-.

The course is available at at just $47 and with your purchase you will get a special bonus report -Convenient Commissions- that shows you a live case study on how to build a website that generates thousands a month.

The coaching course is run by Ryan Moran and a selected group of mentors. Ryan Moran is a successful internet marketer.

About Brian Owens

For the last 5 years, Brian Owens of has been working with internet entrepreneurs teaching profitable marketing strategies online and is one of the coaches on this new coaching course, Freedom Formula 8.

###

Contact: Brian Owens
Company: Brian Owens Biz
Address: 2064 Pleasant Hill Road, West Palm Beach, FL 33409
Phone: 561-966-5983
Email:
URL:

###

Entrepreneurship How the Internet Helps Entrepreneurs’ Home Businesses

The Internet brought a radical change in the way we do everything. It has made the world smaller, and has brought people closer together through high speed connection. In fact, the Internet has made us realize that we now live in a global community and that everything we do affects the world around us.

The Internet not only changed the way we live, but it has changed entrepreneurs’ home businesses too.

Due to the fact that the Internet has brought the world closer together,every business has the potential for a global market. That means that the Internet has made it possible for entrepreneurs’ home businesses to have customers far away from home.

In the past “home business” meant that an entrepreneur would have to get customers from his or her immediate community. Your market was limited,but now you can get your enterprise out of the house and into the world.

No wonder that the big companies of today had to work hard in order to get out of their homes. Many of the today’s big corporations often started as home-based business.

Many entrepreneurs actually take their business to the Internet,because the Internet helps people shorten the time they have to wait until their business gets off the ground. It helps entrepreneurs’ home businesses get the push it needs to provide a global market. The Internet actually allows you to have the whole world as a target.

More and more people are opening up on-line businesses because of the simple fact that they get to make money easier this way. Today’s entrepreneurs’ home businesses actually mean that the lucky businessmen actually get to stay at home while they make their cash, because of the Internet.

Keep in mind that entrepreneurs are the richest people in the world. Professionals, lawyers, doctors, may make a lot of money, executives may have big salaries, but entrepreneurs pay these people for their services. So who do you think is really at the top of the chain?

With the Internet, you can have all the information you need at your fingertips. This means that you virtually have the whole world at the palm of your hand.

Entrepreneurs now have access to every piece of information that can affect their business. We all know how attentive one must be of things that one cannot control. The market is a very unpredictable factor in business, with people changing their preferences all the time. Through the Internet, one can be prepared for any possible events.

A simple search on the Internet allows you to take a closer look at competition. What sets those businesses apart? What is the competition’s weakness? How can you get ahead in the market?

Because the Internet also allows you access to people, you can get expert advice quickly, therefore you can reach important contacts and make business decisions faster. Entrepreneurs’ home businesses prosper because the Internet allows these businesses to have the best of help.

Entrepreneur, Goal Setting!

Home based business, online business, MLM or if you are in direct sales, you have to be goal oriented to be successful. If you are new or experienced, without a goal the chances are you will be part of the 97% of entrepreneurs that will fail this year. Knowing how to set up your goals, how to break them down will play a major part of all entrepreneur success.

If you are new, you goal may be to quit your job or make enough money so your spouse can stay home. If you are experienced, you goal might be to win a major competition within your organization. Either way, the 1st step is to establish your main goal. The reason is we will work from the top to the bottom to establish a plan of action to achieve your goals.

For the sake of this article, we will use the new entrepreneur as an example. So lets you make $4,000 a month at your current job. To replace your income, you will need to make around $3,500 monthly with your online business. So write $3,500 at the top of a board or a blank piece of paper.

Next we need to figure out how many sales you need to make to create a $3,500 income. So lets say the average sale with your business is $100 and your commission for each sale is $50. So to make $3,500, you need make 70 sales each month which would equal $7,000 in sales and $3,500 in income. Write on your board 70 sales below your main goal.

After that we need to establish how many leads every month you will need to make 70 sales. You find out that your business model average is that you make a sale for every 10 leads (this is just an example) so you will need 700 leads to make $7,000 in sales. Write on your board 700 leads monthly below your monthly sales.

The last step is to breakdown the number of monthly leads into a daily number of leads. So if you need 700 leads every month, than you need 23.3 leads per day. Write 23.3 leads on your board below your monthly leads.

Work with the daily number, celebrate every time you achieve you daily goal with a small reward. If you meet your daily goal, you will meet your monthly goal and first thing you will know is that you will hand your letter of resignation to your boss with a big smile on your face. One last advice, keep your goals very visible to you at all time. Make sure you can see them every day and dont make too much fun of your boss when you quit.

To your success,Ghyslain