Mobile Marketing and Advertising for Small Business

The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.

Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.

What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.

You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.

After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.

The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.

Starting a small business online,500in15,500 in15 review

Starting a small business online

How to take the first steps to starting a small business online. Today you can easily access anything from online shopping to job information online with just a click of your mouse.

If you already have an idea of the kind of business you plan to start you can begin by researching on the internet to see if this is something people are really searching to buy. You need to establish there is a demand for your idea. If not, however good you think it is, it is not likely to be successful.

If you are not sure exactly what your business will be you can browse the internet to find ideas. You can also visit your local bookstore and look for books and magazines on topics of interest to you. Again you should make sure there is a large group of people, or market, for this product or service.

By browsing the internet and clicking on a few sites of interest to you, it is easy to start an avalanche of information flowing into your email inbox. If you are venturing online for the first time and you have no previous experience it is very easy to feel overwhelmed very quickly. Most people seem to experience what is now referred to as “information overload” at some time.

One way round this problem is to look for an online marketing offer which will help starting a small business online a little easier. There are many online marketers offering a solution to your problem but how can you choose a good fit for you? Beginners in the online business field are often referred to as “newbies” so this is a good place to start.

You should look for an offer that concentrates on the basics for any online business rather than the latest trend at this time. If you can find a course that will take you step by step from the creation of your website, setting up your offer and getting visitors to your website this will reduce the time it takes. Why start from scratch when there are plenty of proven systems that work already.
I highly recommend you stick to one method to start with.

Enjoy the 5 minute video

Top 4 Credit Card Benefits For A Small Business

A business credit card offers many benefits to a small business. A business credit card helps to keep business and personal expenses separate. Having a credit card solely for business use can make a lot of difference in the business finances. Many small business owners do not understand how beneficial a business credit card can be.

Establish Credit And Creditworthiness

Just as you personally want to establish credit, your business needs to establish credit. It is common for small business owners to use their personal credit for their business credit, but this can get rather tricky. When it comes to taxes and financial liability it is much better for the business owner to keep personal and business credit separate.

Easier Accounting Saves Hassles

A business credit card will help simplify accounting. There will be no need to sort through papers to figure out business form personal expenses. Using a credit card, the purchases for the business are all in the statement. These figures can be easily transferred to the books. This helps to make accounting much easier by keeping expenses streamlined.

Simplified Spending

A small business owner may find himself having to okay purchases or write out checks for purchases made by employees. With a business credit card, the owner can get additional cards for those who have spending power. This will help cut down on time wasted getting purchases approved and also save money because far less checks will have to be written. It will make the business more efficient.

Reward Possibilities

There are many credit cards that offer rewards for purchases. With a rewards card a business owner can get an additional incentive by earning things like free airline miles, gasoline and even cash back on purchases. This is something that can be very helpful to a small business. Rewards are earned through purchases, so a business is earning something for money they would have spent anyway. It is like getting double for your money.

Business credit cards are a great idea, especially for small businesses. Many small business owners do not understand just how beneficial they can be, but as you can see they offer many perks. A small business owner would be very smart to get a credit card that will make it much easier on them in the long run. They will find they save money, save time and make the business more efficient and run smoother.

Top 7 Small Business Tax Tips

Here are seven ways for owners of small businesses to save money on their taxes.

1. Incorporate Yourself: If you`re still a proprietor or partner of a business, it`s time to incorporate yourself. Not only will you limit your liability, but you may enjoy lower tax rates on small business income and other tax advantages as well.

2. Be Home Based: If possible, continue (or switch to) being a home based business. Not only will you keep your overhead down, but you will be able to write-off (or deduct) the business use of your home.

3. Income Split: Pay reasonable wages to your spouse and children. In this way, you can legally divert income taxed at your higher rate to your family members that are in a lower tax bracket.

4. Rearrange Your Affairs For Maximum Tax Savings: Can you make some changes to turn your hobby into a moneymaking business? Can you use that extra room in your house as a home office for your business? Can you arrange to use your car more for business purposes? Can you arrange for more of your entertainment expenses to be business related?

5. Document Your Expenses Well: Do you document your expenses well so that they would survive a tax audit? Have you kept a mileage log so that you can prove the percentage business use you claim for your vehicle? Have you kept receipts for all your entertainment expenses and listed the business purpose on the back of each receipt?

6. Be Punctual: File all returns and pay all taxes due (income, payroll, sales, et cetera) on time. This way, you avoid expensive late filing (and payment) penalties and interest.

7. Develop a Tax Planning Mindset: Some people only worry about their taxes during tax season. However, you will save a fortune in taxes, legally, if you make tax planning your year-round concern. Do you make business and personal purchases, investments, and other expenditures with tax savings in mind?

Why seek employment law advice for your small business

While it is perfectly normal for a business owner to want to focus on the most essential processes that contribute to the success and growth of its small business or startup, paying attention to the legal aspects of running a business is also very important. Statutory compliance, staff employment, terms of service and supplier contracts are the areas where professional legal advice services can help secure your business and save money in the long term.

According to a recent report published by the UK Legal Services Board, called In Need of Advice? and based on a YouGov survey of over 9000 British small businesses, 38% of surveyed small businesses experienced one or more legal problems in the past year, out of which employment law issues were second most common situations business owners had to face, right after issues concerning trading. While 45% of surveyed small business owners considered that legal problems have a tangible impact on their business operations and growth, in the majority of cases they dealt with problems entirely on their own (52%), with only 16% of legal problems being solved through professional legal services.

Prepare your small business for future employment law situations

As businesses grow, its almost inevitable that small business owners will have to deal with the occasional difficult employment scenario, the most common issues revolving around employee gross misconduct, unfair dismissal and redundancy. These employment issues can have a negative impact on the overall performance of the business and can quickly escalate and generate loss if the correct legal steps are not followed. This is why seeking employment law advice from the outset helps a small business be prepared to handle any employment situation correctly .

Employment law advice directly from the experts

It is good business practice to seek employment legal advice not only when employee grievances arise or legal action is required, but from the very beginning of your business setup.

Other than offering employment law advice and support in cases of gross misconduct, redundancy and dismissals, an employment law solicitor can play a preventive role, by helping small business owners set up the correct employment contracts, prepare employee handbooks and other essential employment procedures and keep the business up to date on employment legislation.

Affordable employment legal advice

There are many ways in which small businesses that cannot afford a dedicated HR and employment service can still benefit from expert employment legal advice. While engaging a high street employment firm of solicitors on matters requiring legal action in court can prove to be an expensive exercise, small business owners can seek employment law advice with local professional associations and groups, which offer a series of online legal advice resources that any small business can easily access. Another route to take is to engage independent accounting and tax consultants that often include employment solicitors and offer employment law advice and guidance on a retainer arrangement, which is usually the most cost-effective solution for small businesses.

New Small Business Directory Release 2013-2014 Directory of Housing Authority Procurement Opportun

New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1

Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities

Untapped Small Business Contracts

Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.

Easy-to-Use Resource

This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.

Receive Bid Solicitations as Soon as they Become Available

By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.

What’s Included in Housing Authority Directory

The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:

— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.

Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.

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Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.

VoIP 5 Tips to Improve a Small Business

Voice over Internet Protocol (VoIP) is a method of electronic communication that is rapidly increasing in popularity. Used to make phone calls, VoIP technology uses a computer’s internet connection, rather than a cellular wireless or traditional wired telephone line. This technology is used not only by personal consumers, but also by businesses small and large. Here are 5 tips for using VoIP to improve a small business:

1. Use One Company for Internet and Phone – Any modern small business has a website and is likely already paying an internet service provider (ISP) for access to the internet. Rather than negotiating prices and dealing with customer service for two services, a company can save time, effort, and money by using their internet connection as their phone service provider as well.

2. Save Money on Long-Distance and International Calls – Unlike traditional telephone companies, VoIP services work regardless of the distance of the call, so pricing is not dependent on the number of local, long-distance, or international calls. This means that international calls, which can be especially expensive, can be handled without incurring additional costs. For small businesses that do business internationally or have business partners overseas, this can mean an enormous cost savings.

3. Better Voice Quality – Because of the nature of the medium and the wires that transmit the signals, VoIP services can provide cleaner, better-sounding phone calls than traditional phone companies. While it might not seem like a big change, having crisper more professional phone calls can be the edge a small business needs to win over customers or seal a big deal. Dropped calls or poor-quality calls, on the other hand, can devastate a company’s business.

4. Simplify Things for the Technical Staff – For small businesses, the internal technical staff is usually stretched thin at all times, and should be outsourced when possible. Keeping a business up and running smoothly 24/7 is no small task. Consolidating one’s internet and phone systems can provide a significant advantage, in terms of time and sheer number of technologies to monitor, to a company’s technical support and services team. For small businesses that don’t even have a dedicated technical staff, having a single number to call for technical support, rather than multiple numbers, can simplify things considerably. Prompt service and skilled technicians are key.

5. Additional Features Included At No Extra Cost – For starters, useful calling features like conference calls, call forwarding, and caller ID are all included for free. Additional features like video calls and video conferencing are also easy to add to VoIP services.

Unsecured Small Business Loans Easy Financing Without Collateral!

Statistics prove that the demand for unsecured small business loans have been rapidly increasing over the past few years. The idea of an unsecured loan creates new financial horizons for individuals that may not have collateral. This is also of special interest to new business owners that are interested in entering a new business venture. Potential business owners are always interested in a business loan to provide working capital for their new endeavor.

The paradox when applying for most unsecured small business loan programs is that a new business owner does not yet have any collateral. This can quickly shatter a business dream. The only other consideration such an individual can have is to use his or her personal assets to secure a loan. But new business ventures have a risk associated with them, once that many people are not willing to transfer to their hard earned assets.

Collateral is often the biggest obstacle to the prospective business owner. Not only does a new business not yet have any commercial collateral to provide; but it is asking a lot for an entrepreneur to put his hard earned personal assets at risk in order to start a new business venture. Yet, without collateral, getting a business financing can sometimes seem impossible.

Small entrepreneurs, who do not have collateral to offer, find unsecured small business loans as an alternative, which help them expand their business to new horizons. They are only required to make regular repayments to the creditor without any apprehension of their business assets being repossessed by the lender in case of defaults. At the same time, small businessmen who opt for unsecured small business loans should be prepared to pay a little higher interest as compared to other credit options. However, interest rates may vary depending upon the credit history of the businessmen.

No collateral unsecured small business loan products are now available through select lenders, although they can still be relatively difficult to find among traditional banks and lenders. The revolutionizing force is coming from a plethora of web based lenders that are offering innovative new financial solutions, including no collateral loans. A variety of unsecured loan products for business and personal needs can be found via web based financial companies.

Applying for unsecured small business loans is easy, all the business owner need to do is just go on line and submit their loan details. Then the lenders will refer back to you with the loan decision in a few days.

Small Business Computer Consulting Additional Qualifications For The Sweet Spot

To find the ideal clientele for your small business computer consulting, you want to target small businesses by their number of PC’s, (10 to 50) as well as their revenue. Generally, companies that have anywhere from 1 million to 10 million in revenue are the sweet spot of small business computer consulting. In this article, you’ll learn why you should target this type of business. {Tip: Of course if you’re located in Canada, the UK, Australia, New Zealand, or any of the other more than 21 nations around the globe where our training has been adapted, be sure to convert this to your local currency. (See )}

Beware of the high end of this range
Once small businesses get to the high end of that revenue range, where they start having substantially more than 50 PCs, or substantially more than $10 million in annual sales, often the small business owners lean towards putting a real, salaried IT person on payroll instead of using a small business computer consulting professional. That’s when you start running into some tough competition. At this point, your client will add up your services invoices and try to figure out if they can do it cheaper or more efficiently in-house.

Look for clients that need a real server
Another important aspect is to find small business clients that are big enough to need a real dedicated server. Once small businesses need a real server, they need a ton of other professional services to go along with it. And it’s very unlikely they can handle it on their own, with just an internal guru. Bingo-you become their outsourced IT department!

Multiple locations are a bonus
Sometimes a sweet spot client has one location. A lot of times there’s a main office and some branch offices. The branch offices present a big opportunity for your small business computer consulting because there’s usually a HUGE need for sharing data in real time among employees in different locations.

The Bottom Line about Small Business Computer Consulting
In this article, you’ve been learned more about how to find the sweet spot in your small business computer consulting business.

Small Business Bank – How Specialized Banking Works for You

If you’re opening a small business, you need a small business bank, pure and simple. Using your regular bank won’t net you the benefits that a specialized banking account can come with. No matter who you choose as a host for your banking needs, you always need to open a new account for a business. Never use your personal bank account as this can make it next to impossible to discern your business income and expenses from more personal sources. Always choose a new account, and look for a specialized bank whenever possible. The right bank will have a deep understanding of your business needs.

One of the most important features of a small business bank is an assortment of affordable banking solutions. Money is usually tight when you’re starting out. You don’t want to have a high minimum amount on your account that you can’t possibly sustain. If you need to make a large withdrawal for business purposes, you should know that you can do so without jeopardizing your bank account. It’s also important that you’re able to make deposits and withdrawals without a lot of fees. The right business bank will work with you so that you can maximize your profits early on.

Small businesses today are far different than what they were in the past. A mom and pop shop used to be a brick and mortar store with an easily-defined address and actual location. Today, many businesses are run online. You could be running your business from locations all over the country, or all over the globe. You can’t always work with the bank down the street. You need a small business bank that will go with you everywhere you happen to be. Online banking, mobile banking, and more are essential for a business banking account. You don’t want to be tied down to one location, and with the right account you won’t be.

When you’re getting ready to open a new banking account for your business, it’s important to take the time to do your research. Look into a variety of banking opportunities to find the small business bank that’s right for you. When you look at other offers, you’re sure to notice where the best deal really lies. It’s important to understand what’s out there so you don’t get sucked into the first well-worded advertisement you see. Compare your options and look for a small business banking account that provides all the services, benefits, and convenience you need to make your company a success.